Google isn’t quite ready, so its hard to imagine consumers making seismic changes in their shopping behaviors any time soon. Nor is the technology widely available yet to consumers.
But the time is right for Google because its first mover advantage will likely reap benefits in the longer term.
Sepharim was cited in this mashable.com piece.
Retailers Aren’t On Board Yet
There Aren’t Enough Smartphones with NFC
Consumers Aren’t Ready Yet