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Mobile Payments, Starbucks and Carrier IQ Update

December 7, 2011 by
Mobile Payments Aren't Always Mobile

A comScore report found that 56 percent of mobile users prefer to shop while in their house. Most of this m-commerce traffic comes from tablets. Common purchases are digital items such as songs, eBooks and magazines. Two-thirds of mobile shoppers said that they also buy daily deals, gift certificates, electronics and clothing. Only 42 percent said they did their shopping while at random places or at work. Here are more mobile trends from JiWire.


The Starbucks Mobile Experience
Starbucks is doing mobile payments right. They have 3 million mobile transactions a month and 26 million since January of this year. More than 9,000 Starbucks locations accept payments using their app. Only 5 percent of gift-card transactions are done with the app, but the trend is growing.

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Filed Under: Android, m-commerce Tagged With: ,

One Percent of Starbucks Transactions Now Mobile

February 15, 2011 by Leave a Comment

Starbucks announced today that it has seen one million transactions via its mobile payment application. The full commercial launch took place on January 19th, 2011. The Starbuck application is available on iPhones and selected Blackberry handsets. A barcode is created on the display of a customer handset which is scanned (or entered) at a store point of sale.

While Starbucks does not release formal store visit numbers, my best estimates are that about 4.5 million people make purchases at Starbucks each day.  That means just under 1% (~0.8%) of transactions at Starbucks are now mobile in less than a month. Fascinating.

The company also said, it release an Android version of its app soon.

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Filed Under: consumer experience, Daily Insights and Observations, mobile payments Tagged With: , , , , ,

Starbucks Pay By Mobile Goes Nationwide

January 19, 2011 by Leave a Comment

The first, but not the last retailer to go nationwide with a technology bridge ahead of NFC.

mFoundry makes the iphone payment app. Big win for them.

Amplify’d from www.usatoday.com
Starbucks expands mobile payments to all sites
ow you can pay for that latte with cash, credit card or mobile phone.
Now you can pay for that latte with cash, credit card or mobile phone.
Starbucks (SBUX) , which tested mobile payments in select stores and Target outlets in the past year, expanded the program nationally to all its 6,800 company-owned stores starting Wednesday.
“Starbucks is using an interim technology that’s available today,” Bezard says. But he thinks the future of mobile payments will be based on a technology called near-field communications (NFC), which embeds a payment chip inside the phone.

Starbucks began testing mobile payments in 2009. To expand nationally, it had to retrofit older scanners with new ones that could accept the bar code from the apps. “We’re going to see big adoption,” Brewer says. He wouldn’t say how much the changeover cost the company.

Read more at www.usatoday.com
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Filed Under: Daily Insights and Observations, mobile payments Tagged With: , , , , , , , , , ,