A comScore report found that 56 percent of mobile users prefer to shop while in their house. Most of this m-commerce traffic comes from tablets. Common purchases are digital items such as songs, eBooks and magazines. Two-thirds of mobile shoppers said that they also buy daily deals, gift certificates, electronics and clothing. Only 42 percent said they did their shopping while at random places or at work. Here are more mobile trends from JiWire.
The Starbucks Mobile Experience
Starbucks is doing mobile payments right. They have 3 million mobile transactions a month and 26 million since January of this year. More than 9,000 Starbucks locations accept payments using their app. Only 5 percent of gift-card transactions are done with the app, but the trend is growing.