Via the WSJ
Online tracking is legal, and companies currently aren’t bound by government rules to show people what they know about them.
The Federal Trade Commission earlier this week called for the development of a do-not-track tool system that would enable people to avoid having their actions monitored onlineâ€”a move the online advertising industry opposes.
The $25 billion Internet advertising industry is scrambling to make more transparent its widespread practice of collecting, selling and using Web browsing and other profile information about consumers, as part of a broader effort to ward off federal regulation.
BE -Â These issues extend to smartphone handset access to the internet, but also the spyware that is embedded into mobile applications that is use to gather intelligence about the handset owner.
while some very aggressive trackers are participating, larger companies like Google and Yahoo are missing in action.
I think the industry has 12 months to really get its act together otherwise it will be forced into regulation.