RIM (re)announced its BlackBerry Mobile Fusion offering today. The intent of the solution is to simplify (unify) the management of smartphones and tablets running BlackBerry®, Google® Android® and Apple® iOS® operating systems.
While many enterprises are able benefiting from expense reductions because employees are bring their own devices to work (BYOD), these same companies face a myriad of issues (technical and expense) relating to the management and regulatory compliance. RIM’s solution should help that cause.
Enterprises that already own a BES server will find this new capability a very worthy upgrade. The jury is still out if this new offering from RIM will be enough to attract new enterprises to a RIM solution in the face of quick-moving, very capable upstarts like Mobile Iron, Apperian and security plays like Mocana. The new software is the result of RIM’s acquisition of the mobile device management company Ubitexx in May.
For more information, visit www.blackberry.com/mobilefusion
- Is RIM Shooting Itself In the Foot With Mobile Fusion? (readwriteweb.com)
- RIM Plays to Its Strengths With BlackBerry Mobile Fusion Management Package (pcworld.com)