By August 4, 2011 0 Comments Read More →

By 2012, Mobile in-App purchasing will be the next big thing

interesting article by gigaom.com – worth a read.

Amplify’d from gigaom.com
App makers relying more on repeat users to make money
Mobile developers are increasingly focusing on engaging repeat customers rather than chasing sales of apps to new users, according to a new survey of developers. It’s a natural outgrowth of the explosion of the apps marketplace, which is nearly impossible to stand out in anymore, with more than 425,000 apps in the iOS App Store and 250,000 in the Android Market alone.
Appcelerator IDC Q3 survey
At the same time, the percentage of those who said in-app purchasing was a major factor in their moneymaking strategy inched up slightly from 42 percent to 43 percent. While that change is pretty negligible right now, looking ahead to next year, 50 percent of those surveyed say in-app purchasing will be the most important strategy, tying with app store sales. And that would be a fairly significant change.

Read more at gigaom.com

 

Posted in: Insights

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