Microsoft and Nokia Tie Up In a Non-Exclusive Deal

Nokia will use Microsoft Windows Phone 7 as its primary smartphone platform. The deal is non exclusive. Nokia and Microsoft will closely collaborate on development, joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products. Bing will power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter will provide search advertising services on Nokia’s line of devices and services. Nokia Maps and its Ovi store remain a key part of Nokia’s strategy.

Nokia will transition Symbian but says it expects to ship more than 150 million devices based on the the Symbian, while stoping short of committing to a complete sunset date.
Nokia said that Meego will become an open source initiative and expects to ship one MeeGo device in 2011, but my take here is that the MeeGo’s effort feel more like a science experiment, than a product strategy.

Clearly, this is a big win for Microsoft. For Nokia? No so much. At least for some period, Nokia is going to support three OS’s platforms.

Nokia also renamed its Executive Board as its new Leadership Team, consisting of executives including Mary McDowell and Niklas Savander. The company is also changing its structure: from April 1 it will divide itself into two  business units: Smart Devices and Mobile Phones, with the former focusing on high-end smartphones and the latter, mass-market mobile phones.

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